NSE | Portfolio

National Student Exchange

GRAPHIC DESIGN

About

National Student Exchange is an education non-profit whose members sponsor collegiate study away exchanges among member colleges and universities throughout the United States, Canada, Guam, Puerto Rico, and the U.S Virgin Islands. They support academic enrichment, personal exploration, and student development by facilitating accessible collegiate study away. I participated in NSE as an undergraduate in order to explore studies in Art Therapy and gain valuable work experience at Mashable’s New York City headquarters. Other students have utilized the organization to engage in research not offered at their home campuses, spend time with distant family, and take advantage of resources at larger or smaller institutions.

Brand Book

Color Palette

#1C624E

#223044

#7c8c5e

#a1afb0

Logo - NSE'S LOGO WAS READYMADE, NOT BY DANI HERNANDEZ DESIGN

Logo

Graphic Elements

Graphic Language

Typography

Font: Alternate Gothic / Header

A B C D E F G H I J K L M

1 2 3 4 5 6 7 8 9

N O P Q R S T U V X Y Z

Font: Raleway / Body

A B C D E F G H I J K L M

N O P Q R S T U V X Y Z

1 2 3 4 5 6 7 8 9

Art Direction

When it came time for NSE to rebrand and improve their marketing materials I was honored to be selected as their art director. I continue to work intimately with the President of the organization. Our collective goal with the design direction was telling an engaging story to students about how this opportunity can shape the direction of their future. Sometimes it takes getting lost somewhere new to really find yourself.

An objective I kept coming back to was creating something students on campuses would love and want to hang on their walls, and in order to do that I wanted to keep the materials authentic and relatable to my own experience with the program. All the pieces hinge on breathtaking imagery in order to attract a younger, travel-driven audience. Messaging is often kept short, sweet, and to the point. Materials have included pop-up banners for recruitment and informational events, programs for conferences, and a series of posters that depict the qualities of different partner schools. I’ve also had a hand in digital ads and different merchandise available for coordinators including t-shirts.