Frog
Wine
GRAPHIC DESIGN
About
In undergrad, I took a graphic design Methodology course that focused on analysis and application of scientific, systematic, and non-traditional problem-solving and problem-seeking techniques. One particular project centered on innovative approaches to creative problem solving and process. I was assigned the two terms “Frog Wine” randomly and asked what that term could mean and be realized as as a design project. ​ During this exercise, I was also working at Adventureland as a caricature artist. During my downtime at work, I explored what "Frog Wine" could mean - from backwoods moonshine to French table wine and workout beverages. My process work was rendered with markers and my trusty Iwata airbrush. I appreciated this exercise for fostering divergent and unconventional thinking to encourage the generation of ideas. Since then, I've often returned to the project as a bit of a passion project and it's been through multiple iterations. These days, I'm now experimenting with brewing my own kombucha and it felt natural to evolve this project that's been along my creative journey for years to represent a new creative endeavor.
Brand Book
Color Palette
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Logo
Graphic Elements
In the end, I developed a mason jar style bottling system for a series of green-fruit shandy beer. The cap is a faux-crate block that handles most of the weight of the bottle and, when twisted, uncorks the jar. The packaging is modeled after vintage milk bottle carriers. I include the process work in my portfolio as an example and visualization of my thought process. These sketches show the wellspring of creativity and imagination I employ when tackling the problems I encounter.
Typography
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Font: Pragmatica Extended Bold / Header
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Font: Baskerville / Body
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