Frog

Wine

GRAPHIC DESIGN

About
 

In undergrad, I took a graphic design Methodology course that focused on analysis and application of scientific, systematic, and non-traditional problem-solving and problem-seeking techniques. One particular project centered on innovative approaches to creative problem solving and process. I was assigned the two terms “Frog Wine” randomly and asked what that term could mean and be realized as as a design project. ​ During this exercise, I was also working at Adventureland as a caricature artist. During my downtime at work, I  explored what "Frog Wine" could mean - from backwoods moonshine to French table wine and workout beverages. My process work was rendered with markers and my trusty Iwata airbrush. I appreciated this exercise for fostering divergent and unconventional thinking to encourage the generation of ideas. Since then, I've often returned to the project as a bit of a passion project and it's been through multiple iterations. These days, I'm now experimenting with brewing my own kombucha and it felt natural to evolve this project that's been along my creative journey for years to represent a new creative endeavor. 

Brand Book

Color Palette

 

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Logo

 
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Graphic Elements
 
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In the end, I developed a mason jar style bottling system for a series of green-fruit shandy beer. The cap is a faux-crate block that handles most of the weight of the bottle and, when twisted, uncorks the jar. The packaging is modeled after vintage milk bottle carriers. I include the process work in my portfolio as an example and visualization of my thought process. These sketches show the wellspring of creativity and imagination I employ when tackling the problems I encounter.

Typography
 

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Font: Pragmatica Extended Bold / Header

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Font: Baskerville / Body

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Art Direction
 

In this latest version of my passion project, I revisited my original process sketches from 2014 and evolved what my depiction of a 'backwoods beverage' would look like through hand-drawn, detailed illustrations while developing new techniques of metallic foil printing on my mason jar prototypes.

 

I then carefully selected fresh produce and styled a series of product shots to showcase the packaging design - from metallic foil labels to industrial milk crates. These fill the website prototype with beautiful images that bring the Frog Wine experience to life. The all-natural ingredients and botanical inspiration show through and bring "Joy to the World" with the frog mascot, Jeremiah the bullfrog. 

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Original Process Sketches
Latest Metallic Foil Process
 
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Art Direction
Environmental Design
 
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Website