Frog

Wine

GRAPHIC DESIGN

About
 

I once took a graphic design Methodology course that focused on analysis and application of scientific, systematic, and non-traditional problem-solving and problem-seeking techniques. One particular project centered on innovative approaches to creative problem solving and process and I was assigned the two terms “Frog Wine” randomly and asked what that term could mean and be realized as as a design project. ​ During this exercise I was also working at Adventureland as a caricature artist. During my downtime, I  explored what "Frog Wine" could mean - from backwoods moonshine to French table wine and workout beverages. My process work was rendered with markers and my trusty Iwata airbrush. I appreciated this exercise for fostering divergent and unconventional thinking to encourage the generation of ideas.

Brand Book

Color Palette

 

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Logo

 
Graphic Elements
 

In the end, I developed a mason jar style bottling system for a series of green-fruit shandy beer. The cap is a faux-crate block that handles most of the weight of the bottle and, when twisted, uncorks the jar. The packaging is modeled after vintage milk bottle carriers. I include the process work in my portfolio as an example and visualization of my thought process. These sketches show the wellspring of creativity and imagination I employ when tackling the problems I encounter.

Typography
 

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Font: Pragmatica Extended Bold / Header

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Font: Raleway / Body

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Art Direction
 

When it came time for NSE to rebrand and improve their marketing materials I was honored to be selected as their art director. I continue to work intimately with the President of the organization. Our collective goal with the design direction was telling an engaging story to students about how this opportunity can shape the direction of their future. Sometimes it takes getting lost somewhere new to really find yourself.

 

An objective I kept coming back to was creating something students on campuses would love and want to hang on their walls, and in order to do that I wanted to keep the materials authentic and relatable to my own experience with the program. All the pieces hinge on breathtaking imagery in order to attract a younger, travel-driven audience. Messaging is often kept short, sweet, and to the point.  Materials have included pop-up banners for recruitment and informational events, programs for conferences, and a series of posters that depict the qualities of different partner schools. I’ve also had a hand in digital ads and different merchandise available for coordinators including t-shirts.

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Process Sketches
Art Direction
 
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Environmental Design
 
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Website
 
CREATOR + STRATEGIST + DESIGNER FOR SOCIAL GOOD
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