Guys We Fest | DaniHernandezDesign

overview

PROJECT

Guys We Fest

TYPE

Design Research / Branding / Strategy

CONTEXT

Volunteer

Sorry About Last Night

How might we develop an event for good?

This past project is an example of my branding work for a charity fundraiser entitled GUYS WE FEST. The event encouraged people to get off their phones and social media, pull out their earbuds, and put immediate good into the world through actions rather than retweets. All proceeds benefited New Alternatives, a service provider for LGBTQ+ youth facing homelessness, and the Reproductive Health Access Project, an organization that trains and supports clinicians to provide accessible healthcare to women everywhere.

The day portion was a "flea market for philanthropy" featuring both fun and productive booths where festival-goers learned more about local charitable organizations, donated to causes, signed up for volunteer shifts, bought goods from female-owned businesses, and received free on-the-spot mental healthcare and STI testing from medical professionals in the well-being tents. The morning festivities concluded with a rare live recording of The Anti-Slut-Shaming Podcast. The night portion included drag queen and comedy performances.

my role

I was part of the volunteer-led planning committee hand-picked by the comedians who host iTunes' most popular podcast, “Guys We Fucked: The Anti-Slut-shaming Podcast”. “Guys We Fucked” is a profanely-named weekly show that discusses sexual taboos and creates a sex-positive environment for their million-plus listeners worldwide. As the sole designer, I created the brand look and took care of pitching sustainably-made design solutions to ensure that the event would not only positively impact the lives of others but also minimally impact planet earth. Large signage installations were fabric tapestries with the intent to be hung decoratively post-event. Wristbands were made using wildflower seed paper that could be planted instead of plastic versions that would immediately create waste. Promotional materials were made using soy ink and compostable stickers that would completely break down after the event.

THE RESULTS

Guys We Fest reached its fundraising goal of $20,000 that went directly to New Alternatives and RHAP. This including $5,203 raised from the t-shirts I designed and pitched selling through the online platform, Bonfire. These shirts were purchased by more than 500 people - including those who weren’t able to attend the event.

Testimonial

"We adored working with you, you were a stand-out member of our team and we can't thank you enough!" - Corinne Fisher, podcast host and organizer of GUYS WE FEST